Email is a type of electronic interaction that was created in the 1980s to make communication more efficient during the age of letters and faxes and has transformed the way people connect with one another. Ray Tomlinson is known as the “Father of Email” since he was the first to send an email message between two computers.
Email is named by the idea that it is an electronic mail delivered to a person or a network, and unlike standard mail, it does not require the use of a real letter or sheet. An email account and an internet access is required rather than a post offices and an address.
Email is a way of transmitting information from one device to another via the internet in no time. Email service was first confined to members on the same system, and it requires users to be connected to the internet in order to receive messages. Time has passed, and we now know how the mailbox works.The email can be sent to many users, and the participant’s name can be disguised from other participants by including their names in the Bcc section.
Types
The five most common types of emails:
- Newsletter emails
Newsletters are extremely popular, and they are generally mailed out on a regular basis. They frequently include the firm’s blog material, forthcoming events, and other corporate information that your subscriber would find interesting.
- Lead nurturing emails
The goal of these emails is to guide your visitors through a marketing funnel and transform them into clients. The basic premise of lead nurturing is that your customers aren’t ready to buy from you just yet. Confidence between the consumer and the firm must first be established. This will be accomplished through the useful material you will send out in these emails.
Because lead nurturing is a series of emails rather than a single email, you may experiment with the many sorts of emails you might send to help establish that connection.
- Promotional emails
Promotional emails are extremely frequent in email campaigns, which are why, rather than delivering the traditional “15 percent discount” sort of email, it’s vital to offer additional value to them. One method to do this is to showcase the product or service you’re offering and then include some useful material about it.
- Milestone emails
When dealing with any company, a client passes through a number of steps. It’s critical to emphasize events like celebrations and birthdays as they progress through the client cycle. These special occasions are highlighted in your achievement emails.
- Survey emails
If you ask for opinions, you’ll only develop faster at what you ‘re conducting. The survey email gives you an idea of what you’re doing well and where you might grow. It may also assist you in better understanding your consumers and what they want from your company. (1)
Benefits
- Cost effective
Consumers and companies can use a variety of free email services. There are no extra costs for the facility once a customer is connected.
- Worldwide interaction
Email allows people to communicate in a non-urgent manner, allowing them to respond when it is suitable for them.People can interact independently of their diverse routines or time frames as a result of this.
Email may be accessible from anywhere at any time if the user has internet connection.
- Time efficient
Emails are simple and quick to write, with all of the necessary data and connections easily available. They may also be switched out rapidly and with little time delay.
- Mass sending
Email allows you to convey a single message to a big number of individuals quickly and easily.
- Easy organizing
Users may sort and organize their emails using mailbox. This can help you avoid receiving undesirable emails, such as spam and junk mail, while also making it simpler to locate certain messages when you need them.
Emails may be readily saved and found. Users may save critical discussions, agreements, and guidelines in their archives and access them quickly when needed.
Email attacks
- Spamming
Bulk email messages that have been sent to those who have not authorized them.
- Phishing
A type of forgery in which an intruder uses email or other communication channels to impersonate a respectable company or person.
- Spoofing
Email spoofing is the manipulation of an email header to make it look as if the statement came from someone or somewhere other than the authorized sender.
- Spear-phishing
Unauthorized access to sensitive information
- Business email compromise
A business email compromise (BEC) is a hack in which a hacker obtains control to a company email account and impersonates the owner in order to scam the organization, its workers, customers, or partners.
- Ransom ware
Locks the computer and asks for money to give access to it.
Security
Email is intended to be a free and open platform for individuals to interact with one another as well as with individuals or groups inside an organization. As an outcome, it is not intrinsically safe, demanding the use of email security.
Email security refers to the many strategies that people, organizations, and service providers can employ to secure confidential material included in email conversations and accounts against unwanted access, deletion, or loss.
Building an email security firewall, educating staff on safe email usage, and installing automatic password management technologies are some of the best practices that businesses may adopt to protect email. (2)
People should also set up spam filters and bins on their computers to isolate potentially hazardous emails, as well as download and operate antivirus and antimalware software.
Providers
- Proton Mail
- Gmail
- Outlook
- Yahoo Mail
- Zoho
- AOL
- iCloud mail
- Mozilla thunderbird
- Yandex mail
- GMX Mail
- Trustifi
- Mail fence
- Net Ease Mail
- Tensen QQ
Costs
|
Providers
|
Costs
|
| Proton | Proton Mail Plus:US$4/mth
Proton Mail Professional:US$6.25/mth Proton Mail Visionary:US$24/mth |
| Gmail | Free |
| Outlook | Microsoft Office Online – Free
Microsoft 365 Personal:US$6.99/mth Microsoft 365 Family:US$9.99/mth |
| Yahoo mail | Yahoo Business mail:US$1.19/mth |
| Zoho | Mail Lite:US$1/mth
Mail Premium:US$4/mth Zoho Pro:US$15/mth |
REFERENCES
HTTPS://WWW.TECHRADAR.COM/NEWS/BEST-EMAIL-PROVIDER
HTTPS://WWW.EDUCBA.COM/WHAT-IS-EMAIL/
